This is the fourth article in the Riding the current recession series. It aims to provide you with some food for thought regarding potential emerging marketplaces and opportunities, as we approach the brand new year facing a market that is less robust than i thought this was 12 months ago.
Before we get into that, I'd like to create a point about 'less robust' markets and opportunities that come out of them, even back in the Great Depression of a new 1930s.
It was during the '30s that Australia's airline industry really took off of (pardon the pun) following the growth in the airline industry merely because of World War I. The industrial industry started with the actual precise transportation of mail and try to developed into passenger arrivals. During this time the actual precise fledgling industry was dominated by a small number of determined entrepreneurs, who were able to raise the funding they needed to back their respective companies. There was plenty of cash available during a time when the world was gripped utilizing a fierce depression.
Point 2, on the other side of the world in New York. What happened in New York confident enough '30s? It was during this time that New York's architectural design and construction focused on display of great wealth and the aim of erecting the tallest acquiring. These buildings were all built - in the 1930s and reflect the industrial success of their namesakes and his awesome industries they grew (prior going at a '30s): Rockefeller Plaza, Chrysler Building, Empire State Building, Ge Tower, Lincoln Building, RCA Building, Time & Life Creating, and Waldorf Astoria Accommodations, amongst many others.
Here are a couple of quotes from a book by Samuel Fuller called 'New York in the way 1930s', just to strong the scene:
"Manhattan may have had bread lines back in the Depression years, but it rivaled Paris if it came to restaurants, good times and entertainment in most prevalent. Above all, there had been the nightclubs on Excellent Broadway, where you could hear groups like a Chick Webb Band, Benny Goodman and the musicians, and a slender newcomer named Frank Sinatra. There was The big apple, a Harlem nightclub upon Seventh Avenue where Billie Period sang in 1936, and of course the famous Cotton Clb, "
"Black Harlem created a whole new industry out of watching movies that catered mainly towards the white population of Manhattan. The atmosphere of Harlem was like ancient rome; it was a neighborhood that lived at night, and was reputed to have over one hundred ones.... "
My point is: there's always plenty of money and funding for all sorts of ventures, technology is a catalyst for growth and development of new segments, and new industries or marketplaces arise when market terms change, such as the watching movies industry in NYC in the way '30s.
What are within the trends driving our online business today, where there cold even be new opportunities for all sorts of businesses?- Global climate attempts
- Generate growth in in terms of the engineering sector & Military related infrastructure projects
- Specialist consulting firms can gain in this space through advising on related issues (and look for a very broad scope)
- Suppliers of water saving, electricity cutting down products
- Suppliers of water-resistant landscapes and garden services
- Organic products and produce
- Food growers
- Skin care; bath, body, beauty enhancer producers
- Baby products
- Contract manufacturer opportunities
- Pet marketplaces - Still growing at a huge rate both down the page and overseas and covers a multitude grooming products, accessories, special foods and supplements, toys....
- Consulting in specialist areas
- Sales consulting and services related to more effective selling activities
- Business advice and consulting that focuses on smarter & more efficient practices
- Technology
- Consulting to attain efficiencies and replace headcount/manual operations
- Products and mentionened above previously do the same
- Aged Knowledge services
- Accommodation
- Home help
- Medical/nursing cater to services
- Specialist medical practitioners
This is just to start you thinking. Look at your modernized market with new themes:
- What has changed in my market?
- Will my revenue and growth come from the same market or a new one?
- Do I have to reposition my business (refer last newsletter for more... )
- How do WE match my skills as well as experience to new specific niche niches?
Once you begin brainstorming, especially if you do it with other people, you'll generate plenty of tips to kick start your strategic planning for an additional year!
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